My organization
join in to thanks Gapsco for the excellent service delivered to us in the
development, deployment and support which has been providing us since the
year 2004 for the Online Public Access Catalog (OPAC) system. A special word
of thanks to the support team who have visited our library for the uptime
of the OPAC system.
Bhola Kumar Shrestha (Chief Librarian)
Kaiser Library (21-January-2008)
Your excellent
technical support team, from the very beginning since 2004 have helped us
in every step of the way in the computerization and computer based cataloging
field. The involvement in the initial development and deployment of Online
Public Access Catalog (OPAC) here at the National Library were invaluable.
As of today all our systems are up and running flawlessly.
Dashrath Thapa (Chief Librarian)
Nepal National Library (2-March-2007)
News
United
Insurance Company (UIC) have recently revamped their website which has been
developed and hosted by Gapsco.
read more>>
Web Development
Are you one of those businesses that doesn't need more customers?
We didn't think so...
So
why have a web site that is less than effective at creating new customers?
An effective
web site is an extension of your business. Our web design focuses on your
business goals:
Increasing
Profits
Turning
Visitors Into Customers
Increasing
Sales
Decreasing
Operational Costs
Increasing
Traffic
Customer
Support
Leave
an International Footprint
Globalization
Gain
a competitive advantage over competitors
Online
Branding of your Product/Services
Do any of these sound familiar?
"I
can't find my site in any of the search engines."
"My
site looks good but how do I know if it's really working."
"People
are looking at my site but sales are not improving."
"I
can't see how my web site is actually helping my business."
Of
course they do ... It
is estimated that as many as 90% of small and medium business don't have a
clear picture of what their web site is doing or what it could do.
We
understand that creating a beautiful web site does you little good if it is
not also designed to turn visitors into customers.
You CAN have an EFFECTIVE web site design that helps you achieve your business
goals and we CAN help.
Every good web designer understands the necessity for good site navigation, a professional looking site and good content.
Fewer understand
the reasons behind those needs.
Over the years we have developed a list of five basic requirements for creating
an effective web site. Experience has shown that including these requirements
in your site design will dramatically increase the probability of having an
effective web site. Our process also insures that you have what you need to
measure your site's performance now and in the future.
Our five requirements for effective web site design include...
Alignment : Alignment is the process of insuring that all processes in your business (including your web site) are aligned with your business goals. Simply put, you must make sure that each section of your web site works toward meeting at least one of your business goals. This is the basis for every section of your site and everything drives from it. Without alignment, it's impossible to have an effective web site. Even if it works great, it's not going to be much help to your business.
Clear
Purpose :
Once
you have alignment, each section of the web site must have a purpose that
is clearly understood by the site visitor. Purpose is
the foundation of each site section. Purpose
defines the look and feel It is impossible to increase the effectiveness of
your web site design unless the site visitor initiates action.
(graphic design) and the content of the section. Having a clear purpose helps
you create this content and it helps the site visitor understand what your
site is about. Make sure your web site clearly defines its purpose. Don't
let your customers try to figure it out for themselves. They will probably
get it wrong.
Create Action : Every web designer will agree that navigation is one of the most important aspects of good web design. However, most designers view navigation as only the links and buttons that allow people to find information they are looking for. The true importance of navigation is insuring that the site visitor knows what is expected… what action is required. This is NOT the traditional “direct marketing” call to action. Rather, it is insuring that the “purpose” of the site section is clear and that the correct action (the action you want them to take) is clearly defined. In other words, if you want the customer to contact you, make it obvious and simple. The vast majority of site visitors appreciate knowing what is expected. They enjoy having a path to follow. Even those who consider themselves free thinkers and prefer finding their own way appreciate it when the information they are trying to locate is clearly defined. You cannot increase the effectiveness of your web site if the visitor does nothing.
Relationship Focused Content: A relationship is required for any transaction to occur. In the physical world this relationship is taken for granted. Someone walks into your business, talks to a sales person, experiences the environment and makes a purchase. In the virtual world there is no person to help create a relationship. In fact, the virtual world is the home of non-relationship where a user can wander anonymously around your site, purposefully avoiding the creation of any relationship. This makes it absolutely necessary to focus your content on creating and enhancing a relationship… a connection between the site and the user.
Relationships are based on two criteria… trust and emotional context. A person must trust your business and they must feel good about doing business with you (positive emotional context). While their perceived level of need for your products/services has an effect on the emotional context, your content must work to build on that need by providing positive emotional support for that need. Providing them with the benefits of your products/services is only one of many ways to build on that need.
If you cannot measure the effectiveness of your web page design how do you know it is effective?
Measurement
:
Without measurement you cannot methodically improve your site. Without measurement
you cannot know whether any change to your site improved or hurt the effectiveness
of
your site. How do you know you're getting
better if you don't keep score? Effective measurement tells you if your web
site is helping you meet your business goals.
